The iconic first-person shooter game Counter-Strike welcomed a new sound on November 28, 2024, with the launch of the “Ay Hey” music kit. This release marks the first time a Chinese ethnic minority language has been featured in the game’s music offerings, allowing millions of players worldwide to experience the rich heritage of Zhuang folk music.
Blending Tradition with Modern Beats
“Ay Hey” is a fusion of traditional Zhuang folk songs—an intangible cultural heritage of China—and modern electronic music. The result is a vibrant and energetic track that resonates with players of all ages and backgrounds. The song’s name, “Ay Hey,” is derived from an interjection commonly used in Zhuang songs, capturing emotions of joy and pride—feelings that players often share during victorious moments in the game.
A Collaborative Cultural Triumph
The music kit was crafted by a team of dedicated artists, including Lu Shunhong and Yu Xianzhuan—renowned inheritors of the Zhuang Yao Song tradition—as well as educators from Guangxi Arts University. The track incorporates both male and female vocal elements recognized as intangible cultural heritage since 2008. It also features the Bolie, a traditional Zhuang instrument known for its sweet and soft tones. These authentic cultural elements give “Ay Hey” a distinct flavor that celebrates Zhuang musical traditions.
Expanding Cultural Horizons in Gaming
This release follows the 2022 debut of another Chinese music kit, “Hua Lian (Painted Face),” which merged Shaanxi Qinqiang Opera with rock music, garnering international attention. The inclusion of “Ay Hey” continues this trend, showcasing the diversity of Chinese cultural expressions within the global gaming community.
Esports Spotlight in Shanghai
In related news, the Perfect World Shanghai Major 2024 is set to take place from November 30 to December 15, marking the first time this major esports event is held in Asia. With a prize pool of $1,250,000, twenty-four teams from regional qualifiers will compete in Shanghai, highlighting the growing influence of esports in the region and offering local audiences a chance to witness top-tier international competition firsthand.
Reference(s):
cgtn.com