China is gearing up for its biggest Spring Festival travel rush ever, with projections estimating a staggering nine billion trips across the country—a 7% increase from last year. As the Lunar New Year approaches, both “ice tourism” and “warm tourism” are captivating travelers seeking unique holiday experiences.
Chasing Snow in the North
Northern cities like Harbin, Changchun, and Urumqi are experiencing a tourism boom as travelers flock to enjoy winter delights. With the growing popularity of ice and snow sports in China, many are eager to marvel at intricate ice sculptures, hit the slopes for skiing, and partake in other snow-filled activities.
According to data from leading travel platforms, bookings for Harbin, famed for its Ice and Snow Festival, have surged by 32% compared to last year. The city’s enchanting ice palaces and vibrant winter festivals are drawing crowds from across the nation.
Soaking Up the Sun in the South
At the same time, many are escaping the northern chill by heading to warmer southern cities. Destinations like Kunming, Fuzhou, and Xiamen are topping travel lists for those seeking sunshine and milder climates during the winter months.
The “2025 Spring Festival Tourism Market Forecast Report” indicates significant increases in bookings: Kunming up by 18%, Fuzhou by 30%, and Xiamen by 16% year-on-year. The allure of pleasant weather and cultural attractions is making these southern cities prime spots for holidaymakers.
International Tourism on the Rise
China’s expanded visa-free policies, introduced in 2024, have spurred remarkable growth in inbound tourism. International travel bookings during the Spring Festival have skyrocketed by 203% compared to the previous year.
Notably, the newly implemented visa-free entry for South Korean visitors has led to a whopping 452% increase in bookings from South Korea for the upcoming festival period. This influx reflects growing interest in Chinese culture and the festive season among international travelers.
As China embraces the festive season, the record-breaking travel rush highlights the nation’s dynamic tourism landscape and the diverse interests of its people—whether they’re chasing snowflakes in the north or basking in southern sunshine.
Reference(s):
cgtn.com
