“Hello, TikTok friends! I’m Lucia, and I’m eight years old.”
In a heartwarming video posted on Chinese social media platform Xiaohongshu, known internationally as RED, a young Chinese girl greets American users exploring the app amidst growing concerns over TikTok’s future in the United States.
As discussions about data privacy and potential restrictions on TikTok circulate, some American users have begun seeking alternatives. Xiaohongshu, a lifestyle and social networking app popular in China, has seen a modest increase in international downloads. These new users, humorously calling themselves “TikTok refugees,” are diving into a new digital landscape.
“In the past few days, I’ve come across many foreign friends on Xiaohongshu,” Lucia says in fluent English. “It makes me feel surprised and happy. I don’t think ‘refugees’ is the right word—I’d rather call you friends.”
Xiaohongshu, launched in 2013, combines user-generated content with e-commerce, focusing on lifestyle topics like fashion, beauty, travel, and food. Unlike TikTok’s quick-hit viral videos, Xiaohongshu encourages longer posts and community interaction, making it a unique space for cultural exchange.
American users have found navigating the predominantly Chinese-language platform to be a challenge. In response, Chinese users, affectionately referring to themselves as “Little Sweet Potatoes”—a play on the platform’s name—have stepped up to help their new friends.
“Hello, TikTok friends! Welcome to Xiaohongshu!” says Grandma Yu, a 72-year-old influencer with over 300,000 followers. In her English video message, she offers tips on using the app. “What makes Xiaohongshu unique is that it feels more like a community rather than just a platform for showing off,” she explains.
The warm reception has left many Americans appreciative of the kindness they’ve encountered. “I feel encouraged that we’re welcomed here,” says Tay, an American blogger. “Everyone has been so helpful.”
While the future of TikTok in the U.S. remains uncertain, these digital interactions highlight the potential for cross-cultural connections. As users from different backgrounds come together on platforms like Xiaohongshu, they’re building bridges and sharing experiences in unprecedented ways.
“I hope we can learn from each other and make new friends,” Lucia says with a smile. “Welcome to our community!”
Reference(s):
Chinese 'Little Sweet Potatoes' embrace millions of 'TikTok refugees'
cgtn.com
