Birdwatching Boom Spurs Eco-Tourism Growth in China

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The rising popularity of birdwatching in China is giving eco-tourism a significant boost. Nature enthusiasts are flocking to scenic spots across the country to observe rare and migratory bird species, turning birdwatching into a nationwide phenomenon.

In Yugan County, located in east China’s Jiangxi Province, over 230 species of rare birds, including white cranes, swans, and Oriental storks, are drawing tens of thousands of tourists each day. The area’s rich biodiversity has made it a hotspot for bird lovers and a catalyst for local eco-tourism development.

Meanwhile, in Yandunjiao Village in east China’s Shandong Province, the sight of whooper swans gracefully moving through the snow has captivated countless visitors. The village has established a swan protection station and assembled a management team to conduct daily patrols, safeguarding these majestic birds. Many villagers have voluntarily joined these conservation efforts, highlighting a growing community commitment to wildlife protection.

At Zhanqiao Pier along the southern shore of Qingdao in Shandong Province, flocks of seagulls have become a major attraction. Tourists gather in large numbers, eager to capture photos of the seagulls soaring against the picturesque backdrop. “A large number of seagulls have gathered around our scenic spot, and it is estimated that there are more than 100,000 here,” said Xie Yong, deputy director of the Zhanqiao Pier Scenic Spot Management Center.

The birdwatching boom not only promotes environmental awareness but also stimulates economic growth in these regions. Local businesses are benefiting from the influx of tourists, and new opportunities are emerging in hospitality and guided tours. The trend reflects a broader shift towards sustainable tourism practices that prioritize ecological preservation while supporting local communities.

As more people embrace birdwatching, China’s eco-tourism sector is poised for continued growth, offering unique experiences that connect people with nature and encourage the protection of wildlife habitats.

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