Textile factories in Guangdong, China’s manufacturing powerhouse, are ramping up investments in e-commerce and technology to navigate global trade uncertainties. This trend was prominently showcased at the Chaoshan International Textile and Garment Exhibition held in Shantou.
In 2024, Shantou’s apparel industry witnessed a remarkable 36% surge in investment, totaling 21 billion yuan. This growth is fueled by private sector initiatives focusing on online platforms and high-end products, despite a slowdown in global demand.
Local manufacturers are leveraging e-commerce to expand their market reach, tapping into both domestic and international consumers through online sales channels. By integrating advanced technologies into their production processes, they aim to enhance efficiency and meet the evolving demands of the fashion industry.
“The digital transformation is essential for us to remain competitive,” said Li Wei, a manager at a leading textile company in Shantou. “Investing in e-commerce and technology allows us to connect directly with customers and respond quickly to market trends.”
The move towards digitalization and innovation reflects Guangdong’s broader economic strategy to adapt to changing global trade dynamics. By embracing new technologies, the region’s textile industry is positioning itself for sustainable growth in the face of global challenges.
