China’s consumers are shifting gears, focusing more on getting value for their money, according to Denis Depoux, the global managing director of Roland Berger. Speaking at the Boao Forum for Asia Annual Conference 2025, Depoux noted that this change is heating up competition among businesses in the market.
“Chinese shoppers are becoming more discerning,” Depoux told CGTN. “They want quality products but are also looking for the best deals. This value-conscious trend is reshaping the retail landscape in China.”
The emphasis on value for money means companies are racing to offer better products at competitive prices. This shift could have significant implications not just for domestic businesses, but also for international brands trying to capture the attention of China’s massive consumer base.
The changing consumption habits reflect broader economic trends in China, as the country continues to evolve and adapt in a rapidly changing global economy. For young people and entrepreneurs, understanding these shifts is crucial for success in the Chinese market.
