Move over, “Made in China”—it’s time for “Created in China” to shine! From blockbuster video games to viral art toys, Chinese brands are taking the global stage by storm.
Black Myth: Wukong: Redefining Gaming
The upcoming action RPG Black Myth: Wukong has the gaming world buzzing after garnering major nominations, including “Game of the Year” at The Game Awards 2024. This isn’t just a game; it’s a cultural phenomenon. By blending cutting-edge game design with the rich tapestry of Chinese mythology, it offers a fresh experience that resonates with players worldwide.
Labubu: The Art Toy Sensation
At the same time, a quirky-cute art toy called Labubu has gone viral on social media around the globe. Created by Pop Mart, Labubu isn’t just a toy—it’s a collectible that has captured the hearts of young people everywhere. Pop Mart’s success lies in building an emotional connection with its audience, transforming Labubu into a global cultural icon.
From Products to Brands and IP
These successes signal a shift in China’s global strategy. No longer just a hub for manufacturing, Chinese companies are now exporting brands and intellectual property. This evolution is a result of China’s move toward a service-oriented economy and an upgrade in its industrial structure.
Web Novels and Online Dramas: Stories Without Borders
Chinese web novels and online dramas are also making waves internationally. Platforms like Webnovel are using AI translation to bring unique genres like xianxia (immortal heroes) and xuanhuan (fantasy) to global readers, breaking language barriers and fostering a new ecosystem of content creation.
Hit dramas adapted from web novels, such as Hidden Love and Heaven Official’s Blessing, are topping charts on streaming platforms worldwide. This cross-media approach enhances the value of Chinese IPs and showcases the creativity and sophistication of China’s entertainment industry.
A New Era of Globalization
The transition from “Made in China” to “Created in China” marks a significant transformation. Chinese brands are no longer just manufacturing products; they’re creating experiences, building communities, and telling stories that resonate globally.
While challenges remain—like intellectual property protection and navigating cultural differences—it’s clear that Chinese brands and services are becoming major players on the world stage. From video games to art toys and beyond, China’s creative wave is just getting started.
