China’s winter sports market is experiencing a major boom, with the ice-and-snow economy expected to surpass 1 trillion yuan ($136.5 billion) by 2025, according to the latest industry reports.
As winter sets in, more people across the Chinese mainland are embracing ice skating and skiing. Once confined to the northern regions, winter sports are now spreading to nearly every part of the country, bringing new excitement and opportunities.
At Jinfoshan Ski Resort in southwest China’s Chongqing, residents are taking to the slopes, enjoying the thrill of winter sports right in their own backyard. On December 23, 2024, the resort was buzzing with activity, showcasing the growing popularity of these sports beyond traditional strongholds.
The expansion of winter sports in the Chinese mainland is not just about leisure; it’s a significant driver of economic growth. The burgeoning ice-and-snow industry includes tourism, equipment manufacturing, infrastructure development, and more, creating jobs and boosting local economies.
Experts believe that China’s successful hosting of the 2022 Beijing Winter Olympics played a key role in igniting nationwide interest in winter sports. With increased investment and government support, the country aims to develop a comprehensive winter sports ecosystem.
For teenagers and young adults, the rise of winter sports offers new avenues for recreation, competition, and even career opportunities. The future looks bright for China’s ice-and-snow economy, as it continues to warm the hearts of millions across the nation.
Reference(s):
cgtn.com
