Harbin, a city nestled in northeast China’s Heilongjiang Province, is experiencing an extraordinary surge in tourism as it prepares to host the 2025 Asian Winter Games. The 2023-2024 snow season saw over 87 million visitors flock to the city, marking a staggering 300% increase compared to previous years.
The influx of tourists has propelled Harbin’s revenue to an impressive 124.8 billion yuan, a 500% rise from the prior season. This remarkable growth not only underscores Harbin’s allure as a winter wonderland but also signals a broader trend in winter tourism across China’s northern regions.
The city’s iconic Ice and Snow World, a festival featuring stunning ice sculptures and winter activities, has been a significant draw for visitors both domestically and internationally. With the upcoming Asian Winter Games, Harbin is set to enhance its global reputation as a premier destination for winter sports and cultural experiences.
“The surge in tourism has been incredible,” said a representative from Harbin’s tourism bureau. “We’re excited to showcase our city’s unique charm and to welcome athletes and visitors from all over Asia for the Winter Games.”
The ripple effect of Harbin’s success is evident as other northern cities in China develop their own winter tourism offerings, contributing to the region’s economic vitality.
As the countdown to the 2025 Asian Winter Games begins, Harbin is not only gearing up for a major sporting event but is also cementing its status on the global stage, inviting the world to experience its enchanting blend of ice, snow, and rich cultural heritage.
Reference(s):
Harbin prepares for 2025 Asian Winter Games amid record tourism surge
cgtn.com
