Harbin, famed as China’s “Ice City,” has kicked off its 41st International Ice and Snow Festival, marking the peak of winter tourism in northeast China. This year’s festival is particularly special as it coincides with the upcoming 9th Asian Winter Games, set to take place in Harbin this February.
The annual Ice and Snow Festival transforms Harbin into a winter wonderland, featuring stunning ice sculptures, illuminated castles, and a host of winter activities that attract visitors from around the globe. The festival not only showcases the city’s rich cultural heritage but also significantly boosts its snow and ice economy.
With the Asian Winter Games approaching, Harbin is bustling with excitement. The city has upgraded its facilities and infrastructure to welcome athletes and spectators from across Asia. The Games are expected to further enhance Harbin’s reputation as a premier destination for winter sports and tourism.
Harbin Ice and Snow World, one of the festival’s main attractions, has become the home of a new China Media Group studio. The studio plans to broadcast programs related to the Asian Winter Games, bringing live coverage and behind-the-scenes stories directly from the heart of the festivities.
Local businesses are gearing up for the influx of tourists and sports enthusiasts. The combination of the festival and the Games is anticipated to inject vitality into the local economy, providing opportunities for employment and showcasing Harbin’s unique charm to a wider audience.
Teenagers and young adults are particularly drawn to the city’s vibrant winter scene, with social media abuzz with images and stories from Harbin’s icy landscape. From thrilling snow sports to enchanting ice displays, Harbin offers a winter experience like no other.
As the 9th Asian Winter Games draw near, all eyes are on Harbin. The city’s successful blend of cultural festivities and international sports events is set to make this winter season unforgettable.
Reference(s):
cgtn.com
