As the Chinese New Year approaches, global media organizations are joining forces to bring the 2025 China Media Group (CMG) Spring Festival Gala to audiences around the world. Five major international news alliances have partnered with CMG’s Global International Video News Agency to promote the annual cultural extravaganza.
The Asia-Pacific Broadcasting Union, the Arab States Broadcasting Union, the African Union of Broadcasting, the European News Exchange, and the Latin American Union of News Agencies will release content about the gala through their platforms. This collaboration reaches over 300 media organizations across 169 countries and regions, ensuring a worldwide celebration of Chinese New Year traditions.
The CMG Spring Festival Gala holds the Guinness World Record for the most-watched television variety show globally. It is a cultural touchstone for Chinese people worldwide, embodying a shared sense of identity and tradition. This year’s event is especially significant as it is the first gala since the festival’s inclusion in UNESCO’s Intangible Cultural Heritage list.
The 2025 gala promises to be a grand cultural feast, bringing together global audiences to celebrate the joyful and auspicious Year of the Snake. The Asia-Pacific Broadcasting Union has already given special focus to the gala on its content exchange platform, sharing it with viewers across the region.
The African Union of Broadcasting and the Latin American Union of News Agencies have launched dedicated sections on their platforms, showcasing behind-the-scenes footage and gala rehearsals. These initiatives offer local viewers a unique window into Chinese New Year traditions, providing an immersive experience of the festive atmosphere.
The Arab States Broadcasting Union and the European News Exchange will broadcast highlights of the gala on Chinese New Year’s Eve, ensuring their viewers can enjoy the most spectacular moments of the event. Leaders of the five global news alliances have extended their New Year wishes to CMG, expressing hopes for deeper collaboration and continued progress in the future.
The global promotion of the CMG Spring Festival Gala reflects the growing interest in cultural exchange and the celebration of diversity. By uniting media organizations across continents, the gala not only entertains but also fosters understanding and connection among people worldwide.
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Global media organizations promote 2025 CMG Spring Festival Gala
cgtn.com
