China Media Group (CMG) kicked off the celebrations for the upcoming Spring Festival with a vibrant ‘Prelude to the Spring Festival Gala’ event in Moscow on Saturday.
The event highlighted the growing global recognition of the Chinese Spring Festival, also known as Chinese New Year, as it continues to gain popularity around the world.
Shen Haixiong, vice minister of the Publicity Department of the Communist Party of China Central Committee and president of CMG, delivered a video address during the event. He emphasized how the Spring Festival, which was added to UNESCO’s Intangible Cultural Heritage List last year, has become a major celebration worldwide.
Shen announced that this year’s Spring Festival Gala will embrace cutting-edge technology, utilizing ‘5G+4K/8K+AI’ to deliver an unforgettable cultural experience to audiences both at home and abroad.
Nearly 300 guests from China and Russia attended the event, showcasing the strong cultural ties between the two countries.
Attendees expressed excitement about the upcoming gala, looking forward to the blend of tradition and innovation that the event promises.
The Spring Festival Gala, hosted annually by CMG, is one of the most-watched television events globally, featuring performances that celebrate Chinese culture and heritage.
The ‘Prelude to the Spring Festival Gala’ event in Moscow not only signifies the deepening friendship between China and Russia but also highlights the universal appeal of the Spring Festival’s message of joy, unity, and new beginnings.
