The China Media Group (CMG) brought the vibrant spirit of the Chinese New Year to Sao Paulo, Brazil, with its dazzling event, the “Prelude to the Spring Festival Gala,” on January 22. The festivities marked a significant cultural exchange between China and Brazil, enchanting locals with traditions of the Far East.
Shen Haixiong, president of CMG, delivered a heartfelt video message highlighting the importance of the Spring Festival, one of China’s most cherished traditions. “The Spring Festival has blossomed from a Chinese celebration into a global festivity,” Shen remarked, emphasizing its recent recognition as a United Nations holiday and its inscription on UNESCO’s Intangible Cultural Heritage list last year.
Over 200 prominent guests from Brazil’s political, academic, and media spheres attended the event, showcasing the growing interest and appreciation for Chinese culture in the region. The evening was further illuminated by the debut of the promotional video for CMG’s Spring Festival Gala, which premiered on Paulista Avenue—Sao Paulo’s bustling financial heart. The captivating visuals drew significant attention from passersby, symbolizing a bridge between the two cultures.
The event not only celebrated the rich traditions of the Chinese New Year but also reinforced the deepening ties between China and Brazil. As the Spring Festival continues to gain global recognition, events like these play a pivotal role in fostering mutual understanding and cultural appreciation among young people around the world.
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CMG holds 'Prelude to the Spring Festival Gala' event in Sao Paulo
cgtn.com
