The winter chill isn’t stopping anyone in China as snow enthusiasts carve their way down mountains and glide across ice rinks. With the 2025 Asian Winter Games heating up in Harbin, Heilongjiang Province, a wave of excitement is sweeping the nation, fueling a booming ice and snow economy.
From the snowy slopes of Qinhuangdao, Hebei Province, to the frozen lakes in the north, winter sports have become the season’s hottest trend. Snowboarding, skiing, and snow tubing are no longer just novelty activities but a lifestyle embraced by millions.
“I never thought I’d pick up snowboarding, but now it’s my favorite hobby,” says Li Wei, a college student from Beijing. “The winter games inspired me to give it a try.”
The government’s investment in winter sports infrastructure has made these activities more accessible than ever. New ski resorts and ice parks are opening up, offering state-of-the-art facilities that attract both beginners and seasoned athletes.
According to recent reports, the ice and snow economy is on track to surpass expectations, contributing significantly to local and national economies. The tourism industry is also feeling the positive impact as travelers flock to winter destinations.
The enthusiasm isn’t just limited to outdoor sports. Indoor ice rinks and snow-themed entertainment centers are popping up in urban areas, allowing people to enjoy the winter spirit regardless of the weather.
As the Asian Winter Games showcase the region’s top athletes, the ripple effect is clear—winter sports are no longer a niche but a mainstream phenomenon in China.
