The China Media Group’s (CMG) 2025 Lantern Festival Gala lit up screens worldwide, attracting a staggering 459 million viewers across all platforms. This marks a 30% increase from last year’s viewership, showcasing the growing global fascination with Chinese culture.
Aired on Wednesday evening, the gala celebrated the traditional Chinese Lantern Festival with a vibrant showcase of performances, art, and cultural heritage. Audiences from around the world tuned in to experience the festivities, applauding the gala’s mesmerizing displays and heartfelt celebrations.
The Lantern Festival, observed on the 15th day of the first month of the Chinese lunar calendar, fell on February 12 this year. The festival signifies the conclusion of the Spring Festival celebrations, illuminating the night with beautifully crafted lanterns and symbolizing unity and prosperity.
This year’s gala held special significance as it was the first Spring Festival since being inscribed on UNESCO’s Representative List of Intangible Cultural Heritage of Humanity. The recognition highlights the importance of cultural traditions like the Lantern Festival in fostering global understanding and preserving heritage.
The Chinese New Year, also known as the Spring Festival, remains a cornerstone of Chinese culture. Centered on family reunions and festive traditions, it ignites an unparalleled travel rush as people journey home to celebrate with loved ones.
The overwhelming response to CMG’s gala underscores the universal appeal of cultural events that bridge gaps and bring people together. As Chinese traditions continue to captivate global audiences, the Lantern Festival shines brighter than ever, illuminating the world with its message of hope and unity.
