The animated sensation “Ne Zha 2” has not only captivated audiences in theaters but also sparked a frenzy for its merchandise across stores. In Beijing, blind box figurines of the film’s iconic characters have been flying off the shelves since their release on February 17, 2025.
Fans are eagerly collecting a variety of Ne Zha-themed items, from limited-edition figurines to decorative popcorn buckets. “I watched the movie twice, and I just had to get my hands on the collectibles,” said Li Ming, a 19-year-old student and avid fan. “The designs are so detailed and true to the characters we love.”
Retailers are struggling to keep up with the demand as products sell out almost as soon as they arrive. Online marketplaces have seen a surge in searches for Ne Zha merchandise, with some items becoming hot commodities among collectors.
The success of “Ne Zha 2” continues to grow, not only boosting box office numbers but also creating a cultural phenomenon. The film’s impact is evident as fans across the country embrace the story and its characters, showcasing their enthusiasm through these popular merchandise items.
