A new campaign is blending the magic of Chinese cinema with the allure of travel, as “China Travel with Chinese Films” launches in the Hong Kong and Macao special administrative regions.
Hosted by the China Film Administration and China Media Group, the initiative aims to harness the popularity of recent Chinese blockbusters to boost tourism across China. By developing themed travel routes based on hit movies, the campaign hopes to attract more overseas visitors to explore the nation’s natural beauty and rich cultural heritage.
The campaign kicked off with the release of “Ne Zha 2” in the Hong Kong SAR, which soared to the top of the box office for animated films. Travel companies like China Travel Service (Hong Kong) Limited and Ctrip Group set up booths in cinemas, showcasing the film’s stunning locations and offering special travel packages to fans eager to experience the settings firsthand.
“‘Ne Zha 2’ was more exciting than I expected,” said Steven Choi, an American living in Hong Kong. “The film’s incredible visuals and storytelling have made me want to visit the Chinese mainland. I’m really looking forward to the trip.”
Carlson and Danny, residents of the Macao SAR, were equally captivated. “The elements of Chinese culture in the film were amazing,” Carlson shared. “I can’t wait to visit the filming locations and try the local food.” Danny added, “I’m planning to visit the Sanxingdui Museum to learn more about China’s history and culture.”
With Chinese films gaining popularity worldwide, the campaign plans to expand to more countries and regions, inviting international audiences to discover China through cinema. Zhou Yuxi, head of Ctrip Group’s marketing department, noted that this innovative “movie + tourism” model is effective in encouraging travelers. “Excellent Chinese films reflect our cultural confidence,” Zhou said. “They will attract both domestic and international tourists to understand and appreciate Chinese culture.”
This fusion of film and travel not only invigorates China’s tourism industry but also serves as a vibrant showcase of the nation’s culture to the world.
