Cross-border e-commerce continues to flourish, as highlighted in the Chinese government’s work report for the 11th consecutive year in 2024. The annual “two sessions” have consistently focused on this booming trend that’s reshaping global trade.
Enter Geng Lu, an English-language livestream host who is taking the world by storm from her studio. With a simple click, she connects with audiences worldwide, unboxing tiny blind boxes that hold big surprises. These mystery boxes have captured the imagination of consumers around the globe, symbolizing the excitement and connection fostered by modern e-commerce.
“Every unboxing is a new adventure,” says Geng. “It’s amazing how something so small can bring so much joy to people everywhere.” Her engaging livestreams not only showcase the products but also bridge cultural gaps, bringing people together through shared experiences.
This personal touch is part of a larger movement. The Wander Lens 2025 project by CGTN sends cameras to individuals from all walks of life, inviting them to share snapshots of their daily journeys. From the hustle of city streets to the tranquility of mountain vistas, these “Light Catchers” capture moments that resonate with audiences far and wide.
The initiative aims to unveil the hidden stories tucked away in everyday life. “We want to help the world discover the unique passions and surprises that define us,” the project organizers explain. Through the lenses of ordinary people, extraordinary tales are told.
The rise of livestreaming and projects like Wander Lens highlight the growing importance of personal connection in commerce and media. As technology continues to shrink the distances between us, storytellers like Geng Lu are at the forefront of a global movement, unboxing not just products, but new ways of understanding each other.
