During China’s annual Two Sessions, entrepreneur and member of the 14th Chinese People’s Political Consultative Conference (CPPCC), Yu Ruifen, expressed her optimism about the nation’s market prospects following Premier Li Qiang’s 2024 work report. Yu emphasized the crucial role of enhancing digitalization and integrating artificial intelligence (AI) into the snack industry to better understand and meet consumer needs.
“By embracing AI and digital technologies, we can gain deeper insights into consumer preferences, streamline production processes, and create more personalized products,” Yu stated. She believes that the fusion of technology and traditional industries will drive innovation and competitiveness in the market.
Yu’s call to action highlights a growing trend in China’s business landscape, where industries are increasingly leveraging technology to adapt to changing consumer behaviors. The integration of AI in the snack sector could revolutionize how companies develop new products, improve supply chain efficiency, and enhance customer engagement.
As young consumers in the Global South continue to influence market trends, Yu’s vision underscores the importance of technological advancement in catering to a dynamic and diverse consumer base. Her insights at the Two Sessions reflect a broader commitment to modernization and sustainable growth within China’s economy.
