As spring paints Beijing in vibrant colors, Yuyuantan Park is enchanting visitors with its stunning cherry blossoms and delightful themed products. The park’s iconic cherry blossom ice cream bars, now in their 10th generation since their introduction in 2016, have become a must-have treat for those strolling beneath the blooming trees.
Visitors are not only savoring the sweet taste but also capturing the moment with photos, often posing with the delicate, flower-shaped ice cream against the backdrop of pink petals. The cherry blossom season has turned the park into a social media hotspot, with young people sharing their experiences and snapshots online.
Beyond the ice cream, Yuyuantan Park has expanded its cherry blossom-themed offerings. The gift shop features over 140 creatively designed products, including fridge magnets, bracelets, key rings, and various artistic goods. These items allow visitors to take a piece of the spring magic home with them.
The park’s dedication to innovation has paid off. In 2024, sales of their self-developed cultural products surpassed 2 million yuan (approximately $275,000). This success reflects a growing interest in culturally immersive experiences and souvenirs among young audiences.
“I love the cherry blossom ice cream! It’s so pretty and delicious,” said Li Mei, a university student visiting the park. “The themed products are also amazing. I bought a bracelet and a key ring as souvenirs.”
As the cherry blossoms reach full bloom, Yuyuantan Park continues to attract crowds eager to immerse themselves in the spring atmosphere. The combination of natural beauty and creative merchandise offers a unique experience that resonates with both locals and tourists alike.
