Malaysian durians, known for their distinct aroma and creamy texture, are capturing the hearts of Chinese consumers. The fruit, often called the ‘king of fruits’ in Southeast Asia, is making a significant impact in China’s fruit markets.
Malaysia boasts a rich diversity of durian varieties, each with its unique flavor profile. The fruit is distinctive for its large size, strong aroma, and spiky rind, making it a standout among tropical fruits.
Since August 2019, Malaysia has been exporting fresh durians to China, following the success of frozen durian exports that began in 2011. The availability of fresh durians has excited many Chinese consumers who appreciate the fruit’s fresh taste and texture.
The Musang King variety, famous for its buttery flesh and rich, bittersweet flavor, has become particularly popular. Its creamy consistency and unique taste have won over many new fans in China.
The growing popularity of Malaysian durians in China reflects the increasing cultural exchange and trade between the two countries, bringing exotic flavors to eager consumers.
