Beijing’s legendary Capital Cinema is embracing innovation to captivate a new generation of moviegoers. Established in 1937 as the Xinxin Theater by Peking Opera master Ma Lianliang and his friends, the cinema was renamed “Capital Cinema” in 1950 by Premier Zhou Enlai. For decades, it’s been an irreplaceable “temple of cinema” in the hearts of Beijing residents.
Now, with two locations, Capital Cinema is striking a balance between honoring its rich history and pioneering new experiences. The Xidan branch in Xicheng District is enhancing its brand prestige through premium services, while the city sub-center branch in Tongzhou District aims to attract younger audiences with a “youthful, experiential” approach.
In 2018, the Xidan branch introduced an LED cinema screen, reinforcing its status as a technology trendsetter while pioneering a “cinema+” business model. Last year, the cinema experimented with a “film+dining” concept, live-streaming the Chinese Super League in its LED auditorium—a hit that resonated with younger crowds.
At the beginning of 2024, the city sub-center branch opened as a “testing ground for new business models.” Equipped with interactive gaming facilities and a multifunctional performance hall featuring retractable seating, the new venue enhances the 4D movie experience, further solidifying its appeal to consumers.
By seamlessly integrating cutting-edge technology and interactive components, Capital Cinema is redefining the movie-going experience. It’s not just about watching a film anymore; it’s about engaging all the senses and offering an immersive adventure that appeals to today’s youth.
As living standards rise, Capital Cinema’s commitment to innovation ensures it remains a cultural landmark while also attracting new generations of cinema enthusiasts. The fusion of tradition and modernity embodies the dynamic spirit of Beijing and sets a precedent for cinemas across the region.
