China Boosts Domestic Sales for Exporters Amid Global Trade Shifts
China’s major trade and retail associations are teaming up with leading companies to help exporters sell their goods at home. With global trade conditions changing, more businesses are looking to tap into the growing demand within the Chinese mainland.
On April 11, seven key industry associations, including the China General Chamber of Commerce and the China Chain Store & Franchise Association, announced a joint initiative. Their goal? To open up domestic sales channels for foreign trade enterprises amid rising global trade tensions.
E-Commerce Giants Lead the Way
Online platforms are taking swift action. JD.com, one of China’s biggest e-commerce companies, unveiled a massive procurement plan worth 200 billion yuan. They’re sourcing products originally destined for export and bringing them into their domestic retail system.
Over ten other platforms—like Alibaba, Douyin, Kuaishou, Freshippo (Hema), Vipshop, and 91 Home Textiles—are using their digital networks to connect producers and consumers directly. Initiatives include direct procurement, special sections for foreign trade products, and fast-track services to get quality goods to Chinese shoppers quickly.
Retailers Open Their Doors
Supermarket chains such as Yonghui, CR Vanguard, and Wuhan Department Store Group have issued open letters. They’re ready to launch “fast-track” channels for export enterprises, helping products reach store shelves and consumers rapidly.
Retail alliances like Linkshop and Ant Alliance have also started plans to support export businesses through various retail strategies.
Responding to Global Trade Challenges
In a joint statement, industry leaders emphasized the need for stable trade environments. They pledged support for Chinese enterprises navigating policy changes and global uncertainties, highlighting the importance of fair trade practices.
