At the Beijing International Film Festival on April 18, 2025, director Jiaozi of the blockbuster film “Ne Zha 2” unveiled a series of hand-drawn posters, fulfilling a promise he made to fans. The posters were displayed prominently, drawing much attention from attendees.
“Ne Zha 2” has become a global sensation, raking in an astounding 15.7 billion yuan ($2.15 billion) at the box office. This achievement places it fifth among the highest-grossing films worldwide, just behind “Titanic.” To celebrate every 100 million yuan earned, Jiaozi committed to creating a unique hand-drawn poster, symbolizing his gratitude to audiences and his dedication to the craft.
The film, which is rooted in ancient Chinese mythology, has resonated with viewers around the world. Its success is seen as a milestone for Chinese cinema, inspiring a new generation of young filmmakers in China and beyond.
Festival-goers can catch a special showcase of “Ne Zha 2” at the Beijing International Film Festival. The display of Jiaozi’s posters adds a personal touch to the event, offering fans a glimpse into the director’s creative process.
Don’t miss the opportunity to experience this cultural phenomenon and see the artistry behind the film firsthand at the festival.
