At the Beijing International Film Festival (BJIFF), Switzerland takes center stage as this year’s guest country of honor, celebrating 75 years of diplomatic ties with China. Beyond the glitz of the festival, a wave of cultural exchange is weaving new connections between the two nations in film, art, and tourism.
One standout example of this synergy is the 2016 Chinese drama ‘The Interpreter.’ The series captivated audiences not just with its compelling storyline but also with its stunning Swiss landscapes. From the icy grandeur of Glacier 3000 to the historic charm of Zurich’s old town, the show transported viewers into the heart of Switzerland.
Enthralled by the picturesque scenes, fans began flocking to Switzerland to retrace the footsteps of their favorite characters. They rode cable cars to alpine summits, strolled along serene lakesides, and explored the halls of the University of Zurich, where Albert Einstein once studied. The drama sparked not only travel desires but also a deeper curiosity about Swiss culture.
Supported by Switzerland Tourism to promote cross-cultural understanding, ‘The Interpreter‘ is a testament to the power of storytelling in bridging worlds. As filmmakers and cultural leaders gather in Beijing, new opportunities are emerging to further strengthen the bonds between China and Switzerland through the universal language of cinema.
With the festival highlighting Swiss cinema and collaboration, young audiences are finding inspiration in international stories. The success of ‘The Interpreter‘ suggests that art and media can ignite dreams and travel aspirations, bringing people closer across continents.
Reference(s):
cgtn.com