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Italian film distributor Luca Pappadà from Fandango Sales is making waves at the Beijing International Film Festival (BJIFF) with the company’s latest film, “Bertinelli: Great Ambitions”. The film is among the entries in the festival’s prestigious Tiantan Award competition.
Pappadà is actively seeking distribution opportunities in the Chinese mainland, aiming to introduce Italian cinema to new audiences. He is dedicated to understanding local viewers by closely monitoring ratings and reviews on Douban, a popular Chinese film review platform.
“Engaging with the Chinese audience is essential for us,” Pappadà shared. “We want our films to resonate with viewers here and contribute to the vibrant cinematic landscape.”
His efforts highlight how international film professionals are taking practical steps to connect with China’s growing film market. By participating in festivals like BJIFF and paying attention to local feedback, they hope to build stronger ties with Chinese cinema enthusiasts.
As the global film industry continues to evolve, Pappadà’s approach exemplifies the increasing collaboration between international and Chinese filmmakers, promising exciting opportunities for movie lovers worldwide.
