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At the bustling Shanghai Auto Show, Bentley Chairman and CEO Frank-Steffen Walliser shared his insights on how the luxury automaker is gearing up for an unpredictable trade environment and the rapid shift towards electric vehicles.
“We are living in a time of unprecedented change,” Walliser stated. “The evolution towards electrification and the complexities of global trade are reshaping our industry.”
As electric vehicles continue to transform the automotive landscape, Bentley is embracing innovation to stay ahead. Walliser emphasized the company’s commitment to sustainable luxury, indicating that Bentley is investing heavily in electric technology to meet future demands.
“Our goal is to blend our heritage of craftsmanship with cutting-edge electric technology,” he explained. “We want to offer our customers the best of both worlds.”
The increasing global tariffs on car imports have posed additional challenges. Walliser acknowledged the impact but remained optimistic. “While tariffs create a more complex trading environment, we are adapting our strategies to ensure we continue delivering exceptional vehicles to our customers worldwide,” he said.
The Shanghai Auto Show provided a platform for Bentley to showcase its latest models and future concepts, highlighting the brand’s direction in an ever-evolving industry.
Young audiences in regions like Africa, Asia, and Latin America are witnessing these industry shifts firsthand. As the demand for electric vehicles grows globally, companies like Bentley are preparing to meet new expectations while navigating trade uncertainties.
Walliser concluded, “It’s an exciting time for the automotive world. We are ready to face the challenges and embrace the opportunities that lie ahead.”
