China’s ‘Cruise+’ Economy Soars as Market Heats Up
Since the start of this year, the Chinese mainland’s international cruise market has been riding a wave of rapid rebound, fueled by strong consumer demand and supportive policies. The emergence of the “Cruise+” economy is not only boosting tourism consumption but also upgrading the service sector and promoting regional development.
Record-Breaking Growth
Official statistics reveal that 16 international cruise ships completed 141 voyages in China during the first quarter of 2025, transporting a total of 328,000 passengers—a year-on-year increase of 67.8%. The Tianjin International Cruise Home Port received three cruise ships simultaneously for the first time, with nearly 15,000 passenger movements in a single day. In Shanghai, the international cruise terminal reached a new post-resumption high, handling nearly 30,000 entries and exits in a single day.
Global Cruise Lines Expand Footprint
Global cruise lines are quickly responding to rising demand by expanding their presence in China. Attracted by the country’s vast consumer base and growing appetite for high-end travel experiences, these companies are expressing confidence in the market’s potential. Their return complements the rise of domestically built cruise ships.
Rise of Homegrown Cruise Ships
Following the launch of the Adora Magic City, the Adora Mediterranea made its maiden voyage from Shenzhen on May 9, injecting fresh energy into the cruise economy of the Guangdong-Hong Kong-Macao Greater Bay Area. Even more anticipated is the second large Chinese-built cruise ship, the Adora Flower City, currently under construction. With a gross tonnage of 142,000 and a length of 341 meters, it’s expected to be delivered by the end of 2026 and enter service in Nansha, Guangzhou.
Expanding Horizons
The scope of cruise tourism continues to expand. Traditional routes departing from China to Japan, Southeast Asia, and the Mediterranean remain popular, while niche destinations like the Arctic and Antarctic are gaining interest. Cruises are no longer limited to traditional tourists; they are becoming a favorite option among high-end travelers and a major channel for outbound tourism.
A New Engine for Growth
With the rollout of visa-free entry and transit exemption policies, the “Cruise+” economy is emerging as a new engine for growth. It not only boosts tourism consumption but also plays a significant role in upgrading the service sector and promoting regional development. As the market heats up, China’s cruise industry is poised for a bright future.
