Anyone strolling through Chengdu on May 18 might have felt they stepped into a scene from a fantasy film. Towering above the bustling streets, Ne Zha—the iconic animated hero—seemed to burst out of digital billboards, waving and playing as if he were truly present.
This dazzling display was part of the debut of new naked-eye 3D technology installed across several of Chengdu’s most famous locations. Unlike typical 3D experiences, viewers didn’t need special glasses or devices. The cutting-edge visuals created an immersive experience, making Ne Zha appear startlingly lifelike as he interacted with the crowd.
The initiative not only showcases Chengdu’s embrace of innovative technology but also brings beloved cultural figures to life in a way that’s captivating audiences. As onlookers stopped to take photos and videos, the city buzzed with excitement over this blend of tradition and modernity.
“Seeing Ne Zha come to life like that was unbelievable,” said Li Wei, a local university student. “It felt like he was really there, reaching out to us.”
The naked-eye 3D displays are part of Chengdu’s ongoing efforts to enhance urban life through digital art and technology. With installations like these, the city is transforming public spaces into interactive experiences that engage residents and visitors alike.
As word spreads, more people are flocking to see the phenomenon for themselves, eager to catch a glimpse of Ne Zha and whatever surprises may come next.
