What happens when dessert meets short videos? Just ask Du Jiankun, a dessert shop owner and amateur food vlogger from east China’s Shandong Province. Dubbed the “fail vlogger” by his followers, Du shares his dessert-making mishaps on social media, turning every unsuccessful attempt into a delightful story.
From burnt Basque cheesecakes to collapsing tiramisus, Du’s kitchen experiments often don’t go as planned. But instead of hiding his failures, he embraces them with humor and persistence. “Every failure is a step toward a better dessert,” Du says with a smile.
His candid videos have struck a chord with Gen Z audiences, who find comfort in his authenticity. “Watching Du’s videos feels like enjoying ‘electronic desserts’—they’re sweet, comforting, and help relieve my stress,” says Li Ming, a university student and one of Du’s avid followers.
Du’s journey from a struggling dessert maker to a social media sensation is a testament to the power of perseverance. “I started sharing my failures to show that it’s okay not to be perfect,” he explains. “If my videos can bring a smile or help someone feel less anxious, then it’s all worth it.”
As he continues to experiment in his kitchen, Du hopes to inspire others to embrace their own imperfections. After all, sometimes the sweetest moments come from unexpected places.
