Labubu, the beloved character from Chinese toy company Pop Mart, is set to charm audiences on a whole new platform. The global sensation will star in its own animated series titled “Labubu and Friends“, followed by a feature-length film, marking the character’s exciting debut on screen.
Pop Mart has officially established a film studio to bring Labubu’s whimsical world to life. The first draft of the script for season one of “Labubu and Friends” was completed on January 15, with the copyright registered on March 18. Fans can look forward to seeing their favorite character in animated form as the company expands its creative horizons.
Created by Hong Kong artist Kasing Lung, Labubu is portrayed as a Nordic forest elf and a member of “The Monsters“, a delightful group of creatures. The series showcases an extended family of characters, including the grand leader Zimomo and fellow friends like Mokoko, Tycoco, Yaya, Spooky, and Pato. Each character adds a unique flair to the enchanting universe that has captured hearts worldwide.
In recent months, Labubu dolls have sparked shopping frenzies both online and in stores, becoming a viral fashion statement among young people. The popularity of these collectibles highlights the growing demand for unique and expressive characters that resonate with today’s audiences.
Beyond the wildly popular blind box collectibles, Pop Mart has continued to elevate the Labubu brand. The Pop Mart City Park in Beijing, which opened in 2023, has become a hotspot for fans, offering immersive experiences and exclusive merchandise. The company’s efforts to expand Labubu’s presence include registering multiple trademarks under international classifications such as education and entertainment, lighting and HVAC, and fitness equipment.
Labubu’s leap to the screen signifies Pop Mart’s commitment to storytelling and engaging with fans beyond traditional mediums. The upcoming animated series and film are highly anticipated, promising to deliver the charm and creativity that Labubu fans have come to love.
