Beijing is embracing a vibrant cultural season this summer as it steps up efforts to position itself as a premier international tourism destination. The city is hosting major events like the 2023 Beijing International Cultural and Tourism Consumption Expo, attracting over 500 exhibitors from 22 countries.
The first-ever Beijing Museum Season, which officially opened on May 18, runs through October 8, showcasing the city’s rich cultural heritage and dynamic creativity. The season aims to create a multidimensional space combining cultural experiences, consumption scenarios, and interactive activities. Districts across Beijing are launching museum markets to foster a lively atmosphere of cultural and creative consumption.
A highlight of the season is “Meet the Ocean: An Immersive Fantasy Exhibition,” which premiered recently at Meet Museum · Beijing 798 Space. Centered on the “origin and continuation of life,” the exhibition merges spatial art, digital projection technology, and ecological knowledge into a multidimensional journey connecting the primordial past, speculative futures, land, and sea.
Supported by the China Arts and Entertainment Group, with WildAid as a non-profit partner, the exhibition fuses immersive experiences with scientific rigor and artistic expression, guiding audiences to explore marine realms and contemplate the bonds between life, nature, and tomorrow.
“Timed with the summer break, this exhibition offers young people both education and entertainment and serves as a catalyst for public marine literacy,” said Tan Ziqiang, deputy general manager of the China Performing Arts Agency. “We aim to inspire collective action for our blue home,” he added.
Each month of the Beijing Museum Season features a dedicated theme: Exhibition Month in May, Science Month in June, Cultural Creativity Month in July, Study Tour Month in August, and Education Month in September. These events aim to bring high-quality museum resources directly to residents and visitors, enriching their cultural experiences.
