Beijing, July 11 — IMAX China CEO Daniel Manwaring has announced an ambitious plan to revolutionize theaters across the country by transforming them into multi-purpose cultural destinations. Speaking at the Global Civilizations Dialogue Ministerial Meeting, Manwaring emphasized the role of theaters in bridging cultural understanding among young people.
Expanding Beyond Movies
“We are leveraging our extensive network and advanced technologies to redefine what theaters can offer,” Manwaring stated. “Our aim is to create spaces that not only showcase films but also host a variety of cultural events, including sports, music, and interactive experiences.”
Engaging the Youth
The initiative is designed to resonate with the interests of teenagers and young adults. By introducing diverse events and activities, IMAX China seeks to make theaters a hub for cultural exchange and community engagement.
Bridging Cultures Through Technology
Manwaring highlighted the importance of people-to-people exchanges in fostering understanding. “Technology can be a powerful tool to bring people together,” he said. “We want to use our platform to showcase the richness of different cultures and provide unique experiences for our audiences.”
A New Era for Theaters
This transformation marks a significant shift in how theaters operate in China. By expanding their function beyond film projection, IMAX China aims to create inclusive spaces that cater to a wide range of interests, encouraging more youths to participate in cultural activities.
Looking Ahead
With this bold move, IMAX China is positioning itself at the forefront of cultural innovation. The initiative is expected to roll out in select theaters soon, offering a glimpse into the future of entertainment and community spaces.
