In the heart of Xinjiang’s Altay region, where the snow blankets the vast plains, animation director Arsbek has breathed life into a character that captures the essence of his homeland. Growing up amidst the snowy landscapes, he drew inspiration from his cherished childhood memories and the natural beauty that surrounded him.
This inspiration culminated in the creation of “Snow Monster A-Le” — a city mascot whose name means “joy.” A-Le quickly became an iconic cultural symbol, embodying the spirit and traditions of the region. The character’s whimsical charm and connection to the local heritage have resonated with people far and wide.
“A-Le represents more than just an ice-and-snow fairy tale,” says Arsbek. “It is Altay’s open-armed invitation to the outside world.”
There is growing excitement about the possibility of bringing A-Le to the big screen, sharing the magic of Xinjiang’s snowy plains with an even larger audience. For many, A-Le is not just a mascot but a symbol of joy that transcends borders.
“As long as laughter continues to echo across the snowy plains,” reflects Arsbek, “this monster that lives on joy will forever remain rooted in this land.”
Through Snow Monster A-Le, the world gets a glimpse into the vibrant culture and breathtaking landscapes of Xinjiang’s Altay region — a place where traditions thrive and creativity knows no bounds.
