The 2025 Beijing Book Fair, which ran from January 9 to 11, has unveiled groundbreaking trends in traditional Chinese culture publications. The fair showcased a surge in popularity of museum and archaeology-related books, surprising readers with innovative technologies.
Among the standout features at the fair was the application of augmented reality (AR) and virtual reality (VR) in culture-themed books. Readers can now scan artifact images in these books to view 3D models on their mobile phones and even simulate excavation sites. These innovations are revolutionizing the reading experience, offering deeper insights into key moments of archaeological discovery.
One highlighted publication featured the 12 Chinese zodiac animals in a museum setting, while another chronicled 40 years of evolution at the Palace Museum through a photographer’s lens. These books blend traditional culture with modern technology, appealing to a new generation of readers.
Traditional culture books are also showcasing their global potential. Publishers in China are actively expanding their international outreach. For example, Jiangxi Universities and Colleges Press unveiled bilingual editions of China’s Four Great Classic Novels. These editions, which had international copyright deals signed during the fair, are bringing traditional Chinese culture to a global audience.
Online experiences of Chinese festivals and shared readings of Chinese illustrated classics were arranged for young readers around the world. These activities are propelling Chinese culture onto the global stage while building bridges of understanding.
The fair also hosted interactive events involving parents, children, and authors, creating a lively and engaging atmosphere. These activities sparked heightened enthusiasm among young readers for books on traditional Chinese culture.
The 2025 Beijing Book Fair displayed over 400,000 titles across 50,000 square meters at the China International Exhibition Center in Chaoyang District, highlighting the vibrancy and innovation in the publishing industry.
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Book fair unveils new trends in traditional Chinese culture books
cgtn.com
