In the bustling world of social media, a unique cultural revival is taking place among young people in the Chinese mainland. Traditional etiquette, rooted in centuries-old Confucian principles, is making a comeback, thanks to the influence of online creators like Jiu Yue.
The Yingge dance, a vibrant folk art from the Chaoshan region of south China, has gained a renewed following. Young enthusiasts are not only performing the dance but also embracing the traditional values of “li” (ritual) that underpin it. This resurgence reflects a desire among the youth to find balance and harmony in today’s fast-paced society.
Jiu Yue, a popular internet influencer and content creator, has become a leading figure in promoting this cultural shift. Through her engaging videos, she introduces traditional etiquette practices to her audience, showing how ancient rituals can enhance modern lifestyles. Her content resonates with many who are seeking personal growth and a deeper connection to their heritage.
“In a world where everything moves so quickly, it’s easy to lose sight of what’s important,” says one of her followers. “Embracing ‘li’ helps me stay grounded and connected to my roots.”
Confucianism’s emphasis on harmony, respect, and proper conduct is finding new relevance among the youth. By integrating these principles into daily life, they are forging a path toward social harmony and personal fulfillment.
This movement highlights the power of social media in shaping cultural trends. As more young people share their journeys, traditional etiquette is not just preserved but revitalized, bridging the gap between the past and the present.
Through platforms that connect millions, the revival of “li” showcases a collective yearning for meaning and connection. It’s a testament to how technology can play a positive role in cultural preservation and personal development.
Reference(s):
cgtn.com
