Shanghai’s historic Caoyang Cinema is celebrating its 65th anniversary, marking a new chapter in its storied legacy. Once a staple in the city’s cultural scene, the cinema is experiencing a resurgence, captivating audiences young and old.
As part of the celebrations, Caoyang Cinema has become an active venue for the Shanghai International Film Festival. By the second day of the festival, the cinema had already sold out 10 screenings, showcasing a diverse array of films that appeal to a new generation of moviegoers.
“We’re thrilled to see such enthusiastic support from the community,” said the cinema’s manager. “Our goal is to bring people together through the magic of film, just as we have for the past 65 years.”
Embracing innovation, Caoyang Cinema is not just a place to watch movies; it has evolved into a hub of cinematic culture. The cinema now produces and sells its own themed merchandise, offering fans unique souvenirs that celebrate both the theater’s history and the films it screens.
The cinema’s various film culture exhibition zones have also gained popularity, providing interactive experiences that delve into the art of filmmaking. These zones allow visitors to explore behind-the-scenes aspects of cinema, fostering a deeper appreciation for the craft.
“We wanted to create an environment where people can immerse themselves in film culture,” the manager explained. “Our exhibitions and merchandise are part of that vision, making Caoyang Cinema more than just a movie theater.”
As the celebrations continue, Caoyang Cinema stands as a testament to Shanghai’s dynamic film heritage, blending tradition with modernity. Its commitment to innovation ensures that it remains a vibrant part of the city’s cultural fabric for years to come.
