Beijing International Book Fair 2025 Kicks Off with Global Flair
The 31st Beijing International Book Fair (BIBF) opened its doors on June 18 at the China National Convention Center, welcoming book enthusiasts from around the world. This year’s fair boasts an impressive 1,700 exhibitors from 80 countries and regions, including nine new participants, showcasing over 220,000 books. It’s a paradise for readers and a hub for literary exchange.
Malaysia Takes Center Stage
As the guest of honor, Malaysia brings a robust delegation focused on strengthening literary ties with China. The collaboration aims to promote cultural exchange and foster new opportunities between authors and publishers from both nations.
China Showcases Homegrown Talent
Over 600 domestic exhibitors are presenting their finest works, highlighting the rich tapestry of Chinese literature poised for global distribution. Special zones dedicated to commemorating historical events and celebrating world cultural heritage offer visitors a deep dive into the nation’s legacy.
Embracing New Trends in Publishing
The fair isn’t just about traditional books. The online publishing hall demonstrates how technology like AI and big data is revolutionizing the industry. A new online literature section provides a comprehensive look at China’s booming web novel scene, appealing to the tech-savvy youth.
Reviving Classic Tales with a Modern Twist
The “China Traditional Cultural Story IP Exhibition Area” brings beloved classics like Journey to the West and Ne Zha to life, exploring their potential adaptations into films, animations, and games. Visitors can even immerse themselves in an XR experience of Journey to the West, bridging the gap between tradition and innovation.
Magical Experiences Await
For fans of fantasy, a special Harry Potter pop-up stop, complete with a life-sized Knight Bus, offers a touch of wizardry. It’s part of the fair’s effort to provide unique literary experiences that captivate the imagination.
Pavilions and New Initiatives
The fair continues to host popular themed pavilions like the BIBF Picture Book Fair and the BIBF Art Book Fair, catering to diverse interests. This year also introduces the BIBF SHOP, making it easier for visitors to take home their favorite reads.
Under the theme “Promoting Civilization Inheritance and Development, Advancing Exchange and Mutual Learning for Win-Win Cooperation,” the 2025 BIBF runs until June 22. It’s a must-visit event for book lovers and industry professionals alike.
