Labubu, the whimsical character from Chinese toy giant Pop Mart, is taking China by storm with a series of pop-up stores in major cities like Beijing and Guangzhou. These temporary shops have sparked a frenzy among young consumers eager to get their hands on the latest designer toys.
Known for its goblin-like appearance and expressive designs, Labubu has become one of Pop Mart’s most beloved characters. Limited-edition releases often sell out instantly, reflecting the brand’s soaring popularity both at home and abroad.
The success of Labubu highlights the growing influence of China’s cultural soft power. Chinese toy brands are increasingly gaining international traction by expanding online sales channels and opening physical stores overseas. These efforts showcase the creativity of Chinese designers and help spread Chinese pop culture to a global audience.
