Lijiang, a picturesque city in southwest China’s Yunnan Province, is experiencing a tourism boom like never before. The city is seamlessly blending its rich cultural heritage with modern tourism and technology, creating a vibrant economy that benefits locals and visitors alike.
On March 19, Chinese President Xi Jinping visited Lijiang, praising the city’s efforts to deepen the integration of culture and tourism. He highlighted how this fusion not only enhances the appeal of tourism products but also injects new vitality into the local economy.
Embracing Cultural Heritage
Lijiang’s local government has tapped into the ethnic cultural resources of the Naxi people, embracing traditions like Dongba culture and Mosuo customs. Tourists can immerse themselves in the city’s heritage through experiences like visiting cultural courtyards in the old town, enjoying performances by the Naxi Ancient Music Club, and participating in cultural festivals. These initiatives allow visitors to connect with Lijiang’s unique cultural charm.
Innovating with Tourism Formats
The city is not just relying on its past; it’s innovating for the future. Lijiang has introduced international brand hotels like Hilton, elevating the quality of accommodations. The focus on health tourism, rural tourism, and exhibition tourism has diversified the tourist experience, attracting a wide range of visitors seeking different adventures.
Smart Tourism and Technology
Recognizing the power of technology, Lijiang has accelerated the development of smart tourism. The old town is becoming a smart town, with scenic spots implementing intelligent operations. This tech-forward approach enhances the convenience of services and provides tourists with a better overall experience.
Empowering the Local Economy
The surge in tourism has had a significant impact on the local economy. Nearly 300,000 residents are employed in the tourism sector, accounting for about 25 percent of Lijiang’s population. In 2024, the city welcomed 80.6 million visitors, with tourist spending reaching 138.3 billion Chinese yuan ($19.1 billion). This growth has improved incomes and livelihoods for many locals.
Promoting Unity and Development
Lijiang’s approach has also strengthened the sense of community among different ethnic groups. By promoting cultural exchange and mutual understanding, the city fosters social cohesion. The economic uplift from tourism has contributed to greater stability and prosperity in the region, supporting long-term development goals.
A Model for the Future
Lijiang’s success story is a testament to the power of integrating culture, tourism, and technology. As the city continues to innovate and attract visitors from around the world, it sets an example for other regions looking to harness their cultural assets for economic growth.
Whether you’re drawn by the rich traditions, the stunning landscapes, or the modern amenities, Lijiang offers a unique experience that resonates with people of all ages.
