Major U.S. footwear companies are urging President Donald Trump to exempt shoes from reciprocal tariffs, warning that the increased costs could have a severe impact on both businesses and consumers. In a letter dated April 29, the Footwear Distributors & Retailers of America (FDRA) called on the president to reconsider the levies.
The letter was signed by 76 companies, including big names like Nike, Adidas America, Skechers, Deckers Brands, Capri Holdings, Under Armour, and VF Corp. They pointed out that the footwear industry already faces substantial tariffs, with rates on children’s shoes starting at 20% and sometimes exceeding 37% even before the new tariffs are applied.
Earlier in April, President Trump imposed broad tariffs on goods from major U.S. trading partners, potentially leading to higher prices for consumers. The tariffs included a 145% levy on imports from China, which is a significant source of footwear products.
Adidas, despite reporting strong first-quarter results, held back from raising its 2025 financial forecasts due to uncertainty around U.S. import tariffs. Similarly, Skechers withdrew its annual forecasts, citing concerns over the administration’s unpredictable trade policies.
“Given the nature of the U.S. footwear industry, American footwear businesses and families face an existential threat from such substantial cost increases. Hundreds of businesses face the prospect of closure,” the letter stated.
The companies are advocating for “a more targeted approach, focused on strategic items rather than basic consumer goods,” hoping to protect the industry and prevent price hikes that could affect consumers.
