Beijing was abuzz this weekend as the 2024-25 International Skating Union (ISU) Short Track World Tour kicked off, drawing enthusiastic fans from all over. The newly upgraded format of the competition wasn’t the only attraction; a variety of official licensed merchandise and souvenirs had spectators lining up in droves.
Fans eagerly purchased memorabilia to show their support for the sport and their favorite athletes. “I really like Liu Shaolin and Liu Shaoang,” said one excited fan. “Since my first name is Lin, I feel a special connection with athletes who have ‘Lin’ in their names. Of course, I also support Sun Long, Li Wenlong, and all the female skaters. Go Team China!”
The demand for official merchandise was so high that stores struggled to keep up. “The official merchandise for this event has been selling exceptionally well—we’re even running a bit low on stock,” admitted Xi Zhigang, manager of the Official Licensed Products Store. “The fans have been incredibly enthusiastic. In fact, most of the main products were completely sold out by yesterday morning. Next time, we’ll be sure to prepare more to meet the demand.”
From limited-edition apparel to unique souvenirs, the array of offerings not only thrilled the spectators but also significantly boosted the commercial impact of the event. The success of merchandise sales highlights the growing popularity of ice sports in China and sets a promising precedent for future events.
The overwhelming support from fans has energized the athletes and organizers alike, showcasing the powerful synergy between sports and its supporters. As the ISU Short Track World Tour continues, all eyes are on the athletes as they take to the ice, backed by a nation of passionate fans.
Reference(s):
cgtn.com
