In 2024, China’s Village Super League and Village BA emerged as major sporting events, captivating audiences nationwide and boosting rural economies. Running from March to October, these grassroots competitions showcased athletic talent and cultural richness, drawing international attention.
Global Exposure for Local Sports
For the first time, CGTN broadcasted both events live in English, underscoring their growing global appeal. The Village Basketball Association, fondly known as “Cun BA,” traces its roots to the Miao ethnic group’s traditional “June 6th” competition. After amassing 1.5 billion views in 2022 and soaring to 55 billion in 2023, the 2024 edition transformed Taipan Village into a cultural carnival.
Economic Boost Through Culture and Tourism
Organizers integrated local specialties as competition prizes, promoting regional products and attracting tourists. Official data reports that the 2024 Village BA increased tourist visits to Taijiang County by 32.12% and boosted tourism revenue by 32.67%. From January to November, the area welcomed over 3.6 million visitors, generating 4.2 billion yuan in revenue.
Explosive Growth of the Village Super League
Approximately 200 kilometers away in Rongjiang County, the Village Super League experienced a surge in popularity. The football event garnered over 78 billion online views, attracted 11.69 million tourists, and generated 13.07 billion yuan in tourism revenue.
A Vision for the Future
Looking ahead, Rongjiang County is set to host the first national Village Super League event next year. Organizers plan to launch a World Cup-style competition for global football enthusiasts in 2028. By fostering international collaboration, they aim to establish the Village Super League as a model for grassroots sports development and rural revitalization in China.
These village leagues exemplify how sports can drive cultural exchange and economic growth, illuminating a path toward a vibrant future for China’s rural regions.
Reference(s):
Review of China's Village Super League and Village BA in 2024
cgtn.com
