
Survive and Thrive: What Chinese Shoppers Are Buying Now
Discover how Chinese consumers are shaping trends—from pet pampering to tech-infused beauty—using innovative platforms like livestreaming.
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Discover how Chinese consumers are shaping trends—from pet pampering to tech-infused beauty—using innovative platforms like livestreaming.

Malaysian durians, famed for their unique flavor, are gaining popularity in China, with varieties like Musang King winning over consumers.

China’s consumers are changing their habits, focusing more on value for money, says Denis Depoux of Roland Berger. This shift is intensifying market competition.