
From Football to Food: China’s Grassroots Events Ignite Tourism Boom
From football tournaments to food festivals, China’s grassroots events are transforming local cities into viral tourist hotspots, fueling a new wave of experiential travel.
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From football tournaments to food festivals, China’s grassroots events are transforming local cities into viral tourist hotspots, fueling a new wave of experiential travel.

China’s consumer market showed strong momentum during the May Day holiday, with surging travel and booming retail and dining sales, highlighting the country’s economic vitality and significant growth potential.