
From Football to Food: China’s Grassroots Events Ignite Tourism Boom
From football tournaments to food festivals, China’s grassroots events are transforming local cities into viral tourist hotspots, fueling a new wave of experiential travel.
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From football tournaments to food festivals, China’s grassroots events are transforming local cities into viral tourist hotspots, fueling a new wave of experiential travel.

Discover the contrasts of Beijing’s consumption culture with Rachel as she explores bustling internet-famous shops and the serene charm of local parks where community and tradition thrive.