
China’s ‘Guzi Economy’ Soars with Youth-Driven ACG Culture
China’s youth are driving the ‘guzi economy,’ rooted in ACG culture, which hit 168.9 billion yuan in 2024 and is projected to exceed 300 billion yuan by 2029.
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China’s youth are driving the ‘guzi economy,’ rooted in ACG culture, which hit 168.9 billion yuan in 2024 and is projected to exceed 300 billion yuan by 2029.

Cultural ice cream bars are the latest craze among tourists in the Chinese mainland, blending iconic heritage designs with frozen treats to create a fun, flavorful way to experience history.

Beijing’s Five Cats Entertainment Mall, with its vibrant pink facade, has become a trendy photo destination for young people, combining shopping, entertainment, and a Moroccan fantasy setting.

As health consciousness rises in China, low-GI and sugar-free foods are gaining popularity among youths embracing healthier eating habits.

TikTok users are turning to a Chinese app amid U.S. ban threats, sparking new global interactions among youth.

Factory tours are emerging as a new travel trend in China during the Spring Festival, offering travelers immersive experiences inside manufacturing sites.

New trends across sectors are fueling China’s economic vitality, reshaping industries from winter sports to anime culture.

China’s tourism market soared during the Spring Festival with record-breaking travel and spending. Traditional events and museum visits became holiday highlights.

China’s ice and snow sports are booming, becoming a powerful engine driving economic growth. Discover how this cool trend is heating up consumption and what it means for the future.
Discover how China’s cultural scene is thriving with straw art exhibitions, opera revivals, and designers pursuing dreams in tech hubs.