Bizfocus Ep 112 Blind box Destination Challenge in Tonglu Video Poster

The ‘Blind-Box’ Travel Trend Takes Young Explorers to China’s Hidden Gems

The allure of spontaneous adventure is captivating young travelers across China as the “blind-box” travel trend gains momentum. Embracing the unknown, reporter Xu Yi embarked on a surprise journey to Tonglu County in Zhejiang Province, a place many call “the most beautiful county in China.”

Blind-box travel involves booking a trip without knowing the destination until the last moment, adding an element of excitement and mystery. For Xu Yi, this meant uncovering the charm of Tonglu, a county rich in natural beauty and cultural heritage.

As county tourism rises in popularity, Tonglu stands out with its picturesque landscapes, including the famed Fuchun River and rolling green hills. Local initiatives have boosted tourism by promoting eco-friendly experiences, traditional crafts, and community-based hospitality.

“Traveling to Tonglu without any expectations made the experience even more remarkable,” said Xu Yi. “It’s amazing to see how local tourism is thriving by offering authentic and sustainable experiences.”

The trend reflects a broader shift among China’s youth towards exploring lesser-known destinations, seeking genuine connections and off-the-beaten-path adventures. With its successful blend of natural allure and cultural richness, Tonglu is becoming a must-visit spot for those looking to discover China’s hidden treasures.

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