China’s Tech-Savvy Experiences Redefine Consumer Trends
Ever imagined flying over the Great Wall or diving into a 3D-printed underwater world? In China, these dreams are becoming reality as technology reshapes the way people experience entertainment and lifestyle.
Soaring Above History
Visitors to Beijing’s Yanqing District can now take to the skies for a bird’s-eye view of the legendary Great Wall. Similarly, in Zhejiang’s Xiazhu Lake National Wetland Park, helicopter tours offer breathtaking vistas of the wetlands.
Immersive Tech Adventures
In a Beijing shopping mall, thrill-seekers can dive into a 16-meter-deep pool created entirely with 3D printing technology. “It was a truly special experience,” says Mr. Wu, a visitor. “I’ve always wanted to find a place like this.”
These innovations are part of a growing trend where businesses blend advanced technologies like AI, virtual reality, and 3D printing to create personalized and interactive experiences that merge the digital and physical worlds.
Shopping Reinvented
Retail is getting a tech makeover. In Ningbo, a shopping mall uses AI and digital technologies to offer an online-to-offline (O2O) shopping journey. Customers can virtually browse hundreds of stores and even try on makeup using augmented reality.
“Traditional retail models are transforming,” says Wang Liping, a member of the Chinese People’s Political Consultative Conference. “Technology offers not just products, but rich, multi-sensory experiences.”
Trends Shaping the Future
Environmental consciousness is on the rise, with over 73% of Chinese consumers prioritizing eco-friendly products. The health and wellness sector is booming, expected to reach 9 trillion yuan ($1.24 trillion) in 2024.
There’s also a surge in “China-chic” products that blend traditional culture with modern design, especially popular among young shoppers. Over half of online consumers have purchased these items in the past six months.
Embracing New Technologies
China is supporting the consumption of high-tech electronics like smart wearables and AI-powered robots. Instant retail and telemedicine are expanding rapidly, with the instant retail market projected to grow at a 25% annual rate through 2030.
Looking Ahead
While opportunities abound, challenges remain. Experts point out the need for improved infrastructure and regulatory frameworks to ensure a safe and high-quality consumer environment.
“The digital economy has opened vast new spaces for growth,” says Qi Yunlan, a researcher at the Development Research Center of the State Council. “Developing 5G networks and data centers is crucial for supporting these new consumption models.”
As technology continues to evolve, China’s innovative approach to consumer experiences might just be paving the way for the future of global consumption trends.
Reference(s):
China's new consumption trends use tech to offer novel experiences
cgtn.com
