If you thought China’s tourism was all about pandas and the Great Wall, think again. A new wave of film-inspired travel is captivating international tourists, and at the forefront is the animated blockbuster “Ne Zha 2.”
China’s Cultural Charm: Ancient Meets Modern
China’s rich history offers endless exploration, from the Terracotta Army to the Forbidden City. But what’s truly drawing crowds now is how the country blends its ancient traditions with contemporary culture, especially through cinema. “Ne Zha 2,” rooted in Chinese mythology, has not only broken box office records but also ignited global interest in the stories and landscapes of China.
Visa Policies Open Doors for Global Visitors
Traveling to China has never been easier. In December 2024, China extended its visa-free transit policy, allowing eligible travelers from 54 countries to stay for up to 10 days—a significant increase from the previous 72 and 144-hour limits. This change has led to a 112% jump in visa-free foreign travel in 2024, making spontaneous trips a reality for many.
“Ne Zha 2”: A Cultural Catalyst
The success of “Ne Zha 2” has turned film locations into tourist hotspots. Places like Chentangzhuang in Tianjin, associated with the mystical Chentang Pass from the film, have seen a surge in visitors. Tianjin’s cultural and tourism sector has introduced Ne Zha-themed routes, resulting in a nearly 30% increase in tourist traffic.
In Yibin’s Cuiping District in Sichuan Province, ancient temples dedicated to Ne Zha are now bustling with activity. New attractions and themed events have led to a 34% rise in hotel bookings, proving that movies are shaping travel trends.
“China Travel with Chinese Films”: Where Movies Meet Adventure
Embracing the trend, the “China Travel with Chinese Films” program offers themed travel routes that immerse tourists in both cinematic experiences and natural beauty. It’s an opportunity to step into the world of your favorite films while exploring China’s diverse landscapes.
Looking Ahead: A Bright Future for Cultural Tourism
China’s tourism boom shows no signs of slowing down. As international visitors continue to be captivated by the country’s blend of history and modernity—and film-inspired travel gains momentum—China is set to become a top global destination. By weaving powerful storytelling into its tourism appeal, China is inviting the world to experience not just its sights, but its stories.
